Social Media Analytics helps in extracting hidden insights from huge amounts of semi-structured and unstructured social media data, that are highly valuable and enables informed and insightful decision making. Social media analytics for market research offers a great deal of broad insights. It assists in gathering quantitative and/or qualitative data from social media platforms to understand social, consumer, or market trends.
At Axiom MRC, we not only analyze retweets or likes on the social media sites, but also do a detailed scrutiny to gain an in-depth knowledge of the preferences and sentiments of the consumers. The data which is examined by our analysts helps the enterprises to produce enhanced business strategies and products for maximizing customer’s experience. The whole process of analysis is carried on with the help of well-known social media tools by our in-house experts.