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Dairy alternative drinks are also called as plant-based beverages. Non-dairy milk alternative represents the milk substitute for people suffering from milk intolerance and allergy. Milk that is usually obtained out of nuts, seeds cereals, and grains are known as dairy alternative beverages. These types of beverages are also found in a wide variety of flavours. However, they are generally said to be costly in nature in comparison to the conventional milk. When compared with routine dairy beverages, the cholesterol and fat content level is much lower in them. Most of the customers have started opting for it as the health concerns are on rise. Due to their attached benefits, these products are gradually gaining huge popularity in the food and beverages sector.
Dairy alternative drinks market is growing at a substantial rate as many people are moving towards dairy alternatives for a variety of reasons, including better health or to reduce their impact on the planet. A growing number of consumers opt for plant-based milk substitutes for medical reasons or as a lifestyle choice. Medical reasons include lactose intolerance with a worldwide prevalence of cow’s milk allergy. Also, in countries where mammal milk is scarce and expensive, plant milk substitutes serve as a more affordable option. Increase in awareness level coupled with rising health concerns issue further boost the demand for dairy alternative drinks.
Vegetarians and vegans together account for less than 15% of all consumers and their numbers do not grow very rapidly, but a growing number of consumers identify themselves as flexitarian or lessitarian, meaning that they've cut back on their consumption of animal-based foods and beverages. It is this group that is most responsible for the significant and ongoing shift from dairy milk to dairy alternative drinks. However, high cost and acceptance in developing countries are the major factors hampering the growth of the market.
The report analyses the dairy alternative drinks market on the basis of product type, category, flavour, formulation, distribution channel and geography.
The various dairy alternative drinks include almond milk, soymilk, cashew milk, oat milk, hemp milk, hazelnut milk, rice milk, coconut milk and other products such as flax milk, macadamia milk, etc. The most widely consumed dairy milk substitute is soymilk. The demand for soymilk in the Western world was initiated by consumers’ intolerance towards cow’s milk or lactose. Soy products are still dominating the market globally. Almond milk is a popular milk alternative because it is easy to make and taste good as compared to other options available. Some doctors may recommend soy milk for people who are intolerant to dairy foods or looking to cut calories. Coconut milk is naturally very fatty, which helps it provide the same texture as cow's milk. Oat milk is naturally sweet and mild in flavour. It can be used in cooking in the same way as cow’s milk and tastes great with cereal or in smoothies. Hemp milk is made from the seeds of the hemp plant, Cannabis sativa. These are the same species used to make the drug cannabis, also known as marijuana.
The dairy alternative drinks can be organic as well as inorganic in nature. Organic foods have exploded in popularity over the last two decades. Organic foods have been grown or farmed without the use of artificial chemicals, hormones, antibiotics or genetically modified organisms. In order to be labelled organic, a food product must be free of artificial food additives. The significant shift of the consumers towards organic products and high focus of the manufactures towards introduction of products in the market are the major factors driving the growth of the organic segment.
The dairy alternative drinks can be presented to consumers in numerous flavours such as chocolate, vanilla, coffee, caramel etc. The vanilla and chocolate flavoured dairy alternative drinks are more preferred by the consumers. Producers are focusing on adding new flavours to their products to attract the consumers from every age group. The chocolate flavour drinks are targeted to consumers from every age group. Likewise, the introduction of coffee flavour is attracting consumers at a global level. Innovation in flavoured dairy alternative drinks has recently focused on adult-friendly flavours, indulgence and packaging revamps in order to broaden the consumer base.
These drinks are accessible in various forms such as flavoured & sweetened, flavoured & unsweetened, plain & sweetened and plain & unsweetened. Brands that can successfully reduce the sugar content of flavoured milk without affecting the drink’s nutritional and taste profile are likely to be embraced by both children and adults. These plant-based milks can be found in both unsweetened and sweetened versions. Sweetened milks contain ingredients such as cane sugar, brown rice syrup, or evaporated cane juice and added flavourings like vanilla. These added sugars add a pleasant taste but keep an eye out for added calories.
Supermarkets & hypermarkets, health food stores, convenience stores, pharmacies, online and speciality stores are the distribution channel through which these drinks can be sold to customers. The dairy alternative drinks are mostly sold through supermarkets & hypermarkets and speciality stores. However, recent development and preference of consumers towards buying good online is anticipated to attract the consumers moving towards online buying of dairy alternatives.
Geographically, the global dairy alternative drinks market is studied for the major countries of North America, Europe, Asia Pacific and Rest of the World. Rest of the World comprises of Latin America and Middle East & Africa. Asia Pacific is estimated to account for the largest share of the market in 2018. Higher economic power among consumers and increase in the consumption of soymilk, which is cheap and abundant in this region are the factors attracting the consumers towards buying dairy alternative drinks. Food manufacturers have been launching varied soymilk forms to meet the increasing consumer demand for healthy beverages and pasteurized soymilk as dairy alternatives and provide unique flavours of soy drinks. In North American countries, the U.S. holds the largest market share of dairy alternative beverage.
Key players of the global dairy alternative drinks market are Kerry Inc, Blue Diamond Growers, Earth’s Own, Freedom Foods Group Limited, Eden Foods, Oatly, Pacific Foods Of Oregon, LLC, Panos Brands, Pureharvest, Sanitarium, Heritage Foods, SunOpta, The Bridge S.R.L and Ripple Foods among others. New product launches and research and development are the key strategies adopted by the market players to reinforce their position in the global market. Moreover, mergers, partnerships and acquisitions are also implied to increase the geographical presence.
Plant-based or non-dairy milk alternative is the fast-growing segment in newer food product development category of functional and specialty beverage across the globe. Nowadays, cow milk allergy, lactose intolerance, calorie concern and prevalence of hypercholesterolemia, more preference to vegan diets has influenced consumers towards choosing cow milk alternatives. Dairy alternatives drinks are a rising trend, which can serve as an inexpensive alternate to poor economic group of developing countries and in places, where cow’s milk supply is insufficient.
The report analyses the dairy alternative drinks market on the basis of product type, category, flavour, formulation, distribution channel and geography. The various dairy alternative drinks include almond milk, soy milk, cashew milk, oat milk, hemp milk, hazelnut milk, rice milk, coconut milk and other products such as flax milk, macadamia milk, etc. The dairy alternative drinks can be organic as well as inorganic in nature. Organic foods have exploded in popularity over the last two decades. The dairy alternative drinks can be presented to consumers in numerous flavours such as chocolate, vanilla, coffee, caramel etc. The vanilla and chocolate flavoured dairy alternative drinks are more preferred by the consumers.
These drinks are accessible in various forms such as flavoured & sweetened, flavoured & unsweetened, plain & sweetened and plain & unsweetened. Supermarkets & hypermarkets, health food stores, convenience stores, pharmacies, online and speciality stores are the distribution channel through which these drinks can be sold to customers. Geographically, the global dairy alternative drinks market is studied for the major countries of North America, Europe, Asia Pacific and Rest of the World.
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