On the Go Breakfast Products Market Report

On the Go Breakfast Products Market Report, By Product Type (Cereal Meals, Breakfast Bars, Sandwiches, Dairy Based Drinks, Pastries, Egg Meals, Milkshakes & Juice and Crackers), Distribution Channel and Geography - Global Market Share, Trend Analysis & Forecast , 2019 - 2028

Report Code : fb1885 | Publish Date : Upcoming | Industry : Food_Beverage | Geography : Global


Breakfast is often described as the most important meal of the day, providing as it does sustenance and energy (i.e., calories) for everyday activities. Many studies have linked eating breakfast to good health, including better memory and concentration, lower levels of bad LDL cholesterol, and lower chances of getting diabetes, heart disease, and being overweight. For a balanced breakfast, combine carbohydrates from whole grains and fruit with protein from nut butter, low-fat milk, a hard-boiled egg, or yogurt. Carbohydrates and protein give energy for regular activities.

On the Go Breakfast Products Market Outlook

The on the go breakfast products are gaining popularity in the developed and developing countries due to changing lifestyle of the consumers and significant shift of the consumers towards readymade food products over traditionally preferred breakfast. Moreover, the nutritional benefits offered in the products coupled with availability of variety of flavours are the major factors propelling the growth of the market over recent period. Increasing healthcare concern, busy work schedule and food habits is anticipated to robust the growth of the market. However, less availability and awareness about the products in some underdeveloped economies are the major factors restraining the market.


On the Go Breakfast Products Market Segmental Overview

The report analyses the on the go breakfast products market based on product type, distribution channel and geography. On the Go Breakfast Products Market by Product Type On the basis of product type the market is segmented into, cereal meals, breakfast bars, sandwiches, dairy based drinks, pastries, egg meals, milkshakes & juice, crackers and other including cakes & muffins, biscuits & cookies, etc. While originally invented as a digestive aid, cereal remains the nations on the go choice for breakfast. Breakfast bars are made up of cereal and plays an important part of a healthy, balanced diet. They make a simple, carb-containing snack that can easily be consumed. Dairy based drinks such as flavoured are consumed by consumers as it provides high nutrition. 

On the Go Breakfast Products Market by Distribution Channel 

Based on distribution channel the global on the go breakfast products into hypermarket/supermarket, convenience store, specialty store and online retailors product distribution indirectly implies increasing sale opportunity through the expansion of market locations. This is exactly what the key players are doing. Most companies take advantage of the Internet to advertise and market its products online, due to the low cost of advertising. Currently, the on the breakfast products are sold through hypermarket/supermarket and convenience stores. 

On the Go Breakfast Products Market by Geography 

Geographically, the global on the go breakfast products market is categorized into North America, Europe, Asia Pacific and Rest of the World. Rest of the world comprises of Latin America and Middle East & Africa. North America dominated the on the go breakfast products market. Europe is expected to strengthen further in the future due to Increase in demand for high nutrient content products. Asia Pacific is expected to be the fastest growing market with India, China, and Japan being the major contributors for the growth of market. Increasing working population, changing lifestyle of the consumers in terms of food habits, rapid urbanization, and rising purchasing power of the consumers are expected to fuel the demand for on the go breakfast products in Asia Pacific.

On the Go Breakfast Products Market Key Players

Key players of the global on the go breakfast products market are Sanitarium, General Mills, Inc, Alara Wholefoods Ltd, Amy's Kitchen, Inc, Bagrry's India Ltd, Country Choice, Kellogg NA Co, Nature's Path Foods, Nestle, Raisio Plc, MOMA, Uncle Toby's, The Quaker Oats Company, Weetabix, pladis and ITC Limited among others. New product development, new product launches and improving the taste and nuriential value of products are the major strategies adopted by the market players to increase the consumer base and reinforce their position in the global market. Chocolate, Honey, Fruit, Almond & Nut, Frosted Sugar, Cashew and Ginger are among the top and emerging flavours in the category. The mix of better-for-you and indulgent is somewhat surprising given the intense focus on sugar reduction. In 2018, Nestle launched new healthy breakfast cereals which comprises a combination of wholegrain and multigrain and aims to offer high quality healthy breakfast option to the consumers.



Many studies have linked eating breakfast to good health, including better memory and concentration, lower levels of bad LDL cholesterol, and lower chances of getting diabetes, heart disease, and being overweight. For a balanced breakfast, combine carbohydrates from whole grains and fruit with protein from nut butter, low-fat milk, a hard-boiled egg, or yogurt. Carbohydrates and protein give energy for regular activities. The report analyses the on the go breakfast products market based on product type, distribution channel and geography. On the basis of product type the market is segmented into, cereal meals, breakfast bars, sandwiches, dairy based drinks, pastries, egg meals, milkshakes & juice, crackers and other including cakes & muffins, biscuits & cookies, etc. Based on distribution channel the global on the go breakfast products into hypermarket/supermarket, convenience store, specialty store and online retailors product distribution indirectly implies increasing sale opportunity through the expansion of market locations. Geographically, the global on the go breakfast products market is categorized into North America, Europe, Asia Pacific and Rest of the World. Rest of the world comprises of Latin America and Middle East & Africa. North America dominated the on the go breakfast products market. Europe is expected to strengthen further in the future due to Increase in demand for high nutrient content products. Key players of the global on the go breakfast products market are Sanitarium, General Mills, Inc, Alara Wholefoods Ltd, Amy's Kitchen, Inc, Bagrry's India Ltd, Country Choice, Kellogg NA Co, Nature's Path Foods, Nestle, Raisio Plc, MOMA, Uncle Toby's, The Quaker Oats Company, Weetabix, pladis and ITC Limited among others. 


Why to buy this report:

The report offers changing market dynamics in the on the go breakfast products industry, presenting historical, current and projected market size in terms of value (USD Million)

The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of on the go breakfast products, such as breakfast cereal market, processed food market, etc.

It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the on the go breakfast products market performance

The report also offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of on the go breakfast products market