Organic Fruits and Vegetables Market Report

Organic Fruits and Vegetables Market Report, By Crop (Organic Fruits and Organic Vegetables), Form (Pureed Form, Fresh and Powdered, Frozen), End User (Food Processing and Fresh Consumption), Geography - Global Market Share, Trend Analysis & Forecast , 2019 - 2028

Report Code : fb1848 | Publish Date : Upcoming | Industry : Food & Beverage | Geography : Global


Organic fruits & vegetables offer a choice of healthy life to consumers by providing healthy food. Organic word signifies in what way the agricultural products are raised and processed. Moreover, they are grown without the use of chemical fertilizers, pesticides, genetically modified organism and antibiotics. It is also noticed that severe organic cultivation standards have been followed with respect to the impact on soil, water, and air support environmental protection. Now a day’s customers are progressively shifting their interest in organically grown and natural products which is expected to play a significant role in accelerating the progress of the world market for organic fruits and vegetables.

Organic Fruits and Vegetables Market Outlook

The organic fruits and vegetables market is primarily driven by significant shift of consumers toward organic products, growing awareness about health benefits is expected to drive the demand over the forecast period. Additionally, government support for organic farming is also expected to have a positive influence on the market by improving supply and product quality. The market competition is constantly growing higher with the rise in technological innovation in the industry. Moreover, many local and regional vendors are offering specific application products for varied end-users. However, lack of consumer awareness toward organic products and high-cost of production is hindering the growth of organic fruits and vegetables.


Organic Fruits and Vegetables Market Segmental Overview

The report analyses the global organic fruits and vegetables market into crop, form, end user  and geography. 

Organic Fruits and Vegetables Market by Crop Type 

By crop, the market is segmented into organic fruits and organic vegetables. Organic fruits segment is further classified into apple, orange, banana, grapes, mango and others. Whereas, organic vegetables are sub segmented into leafy vegetables and vegetables. Likewise, vegetables are sub-segmented into cauliflower, cabbage, carrots, tomatoes and others. Organic foods often have more beneficial nutrients, such as antioxidants, than their conventionally-grown counterparts and people with allergies to foods, chemicals, or preservatives often find their symptoms lessen or go away when they eat organic foods. 

Organic Fruits and Vegetables Market by Form 

On the basis of type, the organic fruits and vegetable market is divided into pureed form, fresh, powdered, frozen and others. Moreover, frozen food and fresh form holds major share in the market due to their long shelf life while puree form is expected to grow at a fastest pace owing to growing demand for ready to eat and pre-cooked food globally. 

Organic Fruits and Vegetables Market by End Users 

Based on end-user segment the market is bifurcated into food processing and fresh consumption. Additionally, the fresh consumption segment is divided into retails and food services. The retail segment is classified into convenience stores, online grocery stores, supermarkets, hypermarkets and variety stores. Food processing segment holds major share in the market and is expected to maintain its dominance over the forecast period due to increased consumption and demand for processed food over the world. 

Organic Fruits and Vegetables Market by Geography 

Based on geography, the global market for organic fruits and vegetables has been segmented into North America, Europe, Asia Pacific and Rest of the World. Asia Pacific is anticipated to gain maximum share in the organic fruits & vegetables market. Additionally, growing concern for the quality, safety and healthiness of fruits and vegetables are the major aspect driving the growth of this market in Asia Pacific. Similarly, the demand for organic products in North America is presently mounting rapidly owing to increasing demand for healthy food.

Organic Fruits and Vegetables Market Key Players

The key players in the organic fruits and vegetables market are The Kraft Heinz Company., General Mills, Inc., Organic Valley, Iceland Foods Ltd, Green Organic Vegetable Inc., Shandong Longli Biotechnology Co. Ltd., Heilongjiang Agriculture Company Limited, THE WHITEWAVE FOODS COMPANY, CSC BRANDS, L.P. (Campbell Soup Company), Juices International Pty. Ltd. and Z Natural Foods, LLC. etc. New product launches and endorsements are the key growth strategies adopted by major players to emphasise their positions in the international market. Furthermore, strategies such as expansions, along with partnerships and agreements were also implemented by frequent market players to expand their R&D competences and geographic presence in the global market.



Organic refers to the way agricultural products are grown and processed. Organic food is produced, prepared, and processed without the use of any chemicals. It means organic food production prohibits the use of chemical pesticides, chemical fertilizers, or chemical preservatives. While the regulations vary from country to country, in the U.S., organic crops must be grown without the use of synthetic pesticides, bioengineered genes (GMOs), petroleum-based fertilizers, and sewage sludge-based fertilizers. The report analyses the global organic fruits and vegetables market into crop, form application and geography. By crop, the market is segmented into organic fruits and organic vegetables. Organic fruits are further classified into apple, orange, banana, grapes, mango and others. On the basis of type, the organic fruits and vegetable market is divided into pureed form, fresh, powdered, frozen and others. Based on end-user segment the market is bifurcated into food processing and fresh consumption. Based on geography, the global market for organic fruits and vegetables has been segmented into North America, Europe, Asia Pacific and Rest of the World. Asia Pacific is anticipated to gain maximum share in the organic fruits & vegetables market. Additionally, growing concern for the quality, safety and healthiness of fruits and vegetables are the major aspect driving the growth of this market in Asia Pacific. Similarly, the demand for organic products in North America is presently mounting rapidly owing to increasing demand for healthy food. The key players in the organic fruits and vegetables market are The Kraft Heinz Company., General Mills, Inc., Organic Valley, Iceland Foods Ltd, Green Organic Vegetable Inc., Shandong Longli Biotechnology Co. Ltd., Heilongjiang Agriculture Company Limited, THE WHITEWAVE FOODS COMPANY, CSC BRANDS, L.P. (Campbell Soup Company), Juices International Pty. Ltd. and Z Natural Foods, LLC. etc. 


Why to buy this report:

  • The report offers changing market dynamics in the organic fruits and vegetable industry, presenting historical, current and projected market size in terms of value (USD Million) volume (KT)
  • The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of organic fruits and vegetable, such as organic fruits market, organic vegetable market and fresh fruit and vegetable market etc.
  • It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the organic fruits and vegetable market performance
  • The report also offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of organic fruits and vegetable market