Baby Care Product Market Report

Baby Care Product Market by Product Type (Baby Cosmetics & Toiletries, Baby Safety and Convenience Products, Baby Food), Distribution Channel (Online, Offline) and Geography- Global Market Share, Trend Analysis and Forecast , 2019 - 2028

Report Code : 1675 | Publish Date : Upcoming | Industry : Food_Beverage | Geography : Global


Baby products are products used for infants and children under the age of 3 year. The baby personal care products market gains worldwide popularity. These products are processed to be mild and non-irritating. The baby care product include, powder, shampoos, body lotions, massage oil, shower gels, baby wipes, toys, clothes and others. The products undergo several clinical tests before they are launched into market. Baby lotions, oils, powder are products used to moisturize and soften the skin of baby. Baby care products do not contain any harmful chemical that make them safe for babies’ health. Advancements in technologies have made manufacturers of baby care products cost effective. 

Baby Care Product market Dynamic

Rising awareness about infant nutrition, hygiene and safety in urban areas accelerate the market growth. Increasing baby health concerns, including increased skin diseases and the need for nutritional foods accelerated the market growth. Growing urbanization and working women population increased preference for baby care products. Beside, increased expenditure of healthcare and increased awareness for personal hygiene is a major factor boosting the market growth. Rise in disposable income of the consumers and changes in lifestyle is likely to fuel the growth of market. 

COVID -19 Impact on Baby Care Product market 

Pandemic situation has impacted on the global baby care product market as the global supply chain broke down.  As a result of lockdown situation all industries have been shut which affecting on the production and lower production result in shortage of products. The sale of baby care products witnessed a mixed impact of COVID-19. During pandemic, the bulk purchase of baby care products such as diapers and baby food created demand drive the market growth. In some countries where baby products are not consider as an essential commodity led to hampered the distribution of these product. 


Baby Care Product market Segmental Overview

The report analyses baby care product market based on, product type, distribution channel and geography. 

Baby Care Product market by Product Type

The major baby care products include cosmetics & toiletries, baby safety and convenience products and baby food/formula. The baby food or formula segment is likely to grow significantly over forecast period. Baby food or formula include, dried bay food, milk formula, prepared baby food and other baby food. These products are available in the powder form that can be mixed with water or milk. Milk formula is account largest share in the baby food or formula products. Milk formula or infant formula consists of similar nutrient contents as mother milk is major factor increased use of milk formula.  Baby food and formula products are rich in proteins, vitamins, minerals and carbohydrate. The increase in number of working females and mothers has boosted the sale of baby nutrition products. A physicians recommend exclusive breastfeeding for under six months babies, infant formula is used as an alternative. 

Baby Care Product market by Distribution Channel

Baby care products are made available through various distribution channels such as online distribution channel and offline distribution channel.  Online distribution channel segment is likely to grow significantly over forecast period. Online shopping provides various benefit to customer such as product availability, variety, desired delivery period and various offers and discounts this all benefits force customer to turn toward online shopping. Rise in adoption of smart phones, internet services, rise of digital technology and increasing consumer’s preference for ordering product through apps or websites. Additionally, online shopping offers free shipping, home delivery, on-time delivery, and easy exchange and return boost the online distribution channel demand. Online shopping is convenient for customer as it provide products according to consumer budget with good brand and quality.

Baby Care Product market by Geography

Geographically, baby care product market studied across country of key region such as, North America, Europe, Asia- Pacific and Rest of the world regions which include Latin America, Middle East & Africa. Asia- Pacific region is anticipated to account the largest share in baby care product market. The key countries included under Asia Pacific are China, Japan, India and Rest of Asia Pacific. Increasing population and changing lifestyle in developing countries such as China, India.  Increased disposable income and awareness among parent for nutritional baby food product.  Rise in hygiene and safety standard are driving the growth of market in APAC region. 

Baby Care Product market Key Players

Some of the major player operating in the baby care product market include,  Unilever Plc, Johnson & Johnson, Pampers, Procter & Gamble Company, and Kimberly-Clark. In terms of baby food products, Nestle, Abbott Nutrition, Dabur International Limited, Pristine Organics , Avon products Inc , and  Artsana S.P.A.

Recent Development

  • July 2018:- Avon products Inc. launched new baby care product in India “ Avon Care”. It include rage of products for daily usage. 
  • July 2019:- Kimberly –Clark Corporation introduced Huggies special delivery diapers under its brand Huggies. The Product is made with plant-based materials. 
  • February 2018:- Procter & Gamble launched ‘Pampers pure protection diapers and Pamers Aqua Pure Wipe’ which are natural diapers and wipes. Natural products are launched to expand their footprint in the natural category. 
  • August 2020:-  Dabur International Limited announced the expansion of its baby care portfolio.  Dabur launched “Dabur baby range “in baby cosmetic category to strengthens presence in baby care segment.

The report analyses baby care product market based on, product type, distribution channel and geography. The major baby care products include, cosmetics & toiletries, baby safety and convenience products and baby food/formula. The baby food or formula segment likely grow significantly over forecast period. Baby care products are made available through various distribution channels such as online distribution channel and offline distribution channel.  Online distribution channel segment is likely to grow significantly over forecast period. Geographically, baby care product market studied across country of key region such as, North America, Europe, Asia- Pacific and Rest of the world regions which include Latin America, Middle East & Africa. Asia- Pacific region account largest share in baby care product market. Some of the major player operating in the baby care product market include,  Unilever Plc, Johnson & Johnson, Pampers, Procter & Gamble Company, and Kimberly-Clark. In terms of baby food products, Nestle, Abbott Nutrition, Dabur International Limited, Pristine Organics , Avon products Inc , and  Artsana S.P.A.

Why to Buy This Report 

  • The report offers changing Baby care products market dynamics in the  market , presenting historical, current and projected market size in terms of value (USD million)
  • The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of Baby care products market
  • It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the Baby care products market performance
  • The report also offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of Baby care products market