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The use of potato in the food industry has encouraged food investigators and biotech scientists for studying its nutritional value. Increasing inclination of consumers towards plant-based proteins has further increased the consumption of potato protein. To enhance the production of potato proteins for large-scale production new production techniques and experimental trials are being conducted. Among all the functional ingredient, protein ranks very high in terms of future potential. Potato protein has emerged as one of the most trending segment, owing to growing demand for plant-based protein and lifestyle shift towards vegan diets.
The major factors driving the potato protein market are rising vegan population, consumer concerns regarding food allergens in products, changing lifestyles and investments from multi-national industries, increasing demand for protein isolates among health-conscious consumers continues to propel the uptake for potato proteins. Also, functional properties of potato proteins are finding lucrative applications in production of functional foods which fuels growth of the global potato protein market. However, low awareness among consumers about techniques involved with the production of potato proteins has stood as a barrier for the growth of the global potato protein market.
The global potato protein market is classified by Product Type, Application and Geography.
By type, this market can be segmented into isolates and concentrates. Extracted by specialized technologies, the protein composition of the isolate is said to contain somewhere between 90-95% amino acid concentrations, along with high bioavailability and solubility. It is also projected to grow at the highest CAGR during the forecast period. This is resultant to the high consumption of concentrates in the feed industry. Also, the market is dominated by the concentrates segment because potato protein isolates are still in the development phase and find use in food applications and others.
The global potato protein market finds application into meat products, dairy products, bakery & confectionery, processed food, beverages, sports nutrition, animal feed and others.
Based on region, this market is segmented into North America, Europe, APAC and Rest of the World. North America majorly contributes to the market due to the growing consumer awareness on the effects of animal proteins and increasing demand for gluten-free products. With increased demand for functional proteins and consumer health and safety concerns, Europe has the second largest market for potato protein. European consumers will continue to adopt potato protein in their dietary lifestyles. In addition, several potato protein market players are based in the UK, Spain and other parts of the Europe. Asia-Pacific is expected to be the fastest growing region with its rising population, changing lifestyles and investments from multi-national industries.
Some of the major players operating in the market are Avebe, Tereos, Roquette, Agrana, Omega Protein, DuPont, Kerry Group, ADM, Cargill, KMC Ingredients, Sudstarke, AKV Langholt, Peppes, Emsland, Meelunie etc.
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