MARKET OVERVIEW- NORTH AMERICA ELECTRIC HAND DRYER MARKET
Electric hand dryers are used in public bathrooms for drying hands after washing. They are available with either a manual button operation feature, or sensors that can detect the hands and starts automatically. Increase in emphasis on hygiene along with the lower cost involved in the operation of electric hand dryers are major factors expected to drive growth of the market. Furthermore, increasing popularity of environmentally friendly electric hand dryers is anticipated to provide lucrative growth opportunities for key players operating in the market.
MARKET DRIVERS
The growth of the North America Electric Hand Dryer market is driven by an increase emphasis on hygiene. According to a new 2020 Honeywell survey conducted by YouGov PLC, travellers are placing an increased focus on cleanliness and hygiene when selecting which airlines to fly and which hotels to book. According to the results of an internet-based surveys administered by Qualtrics, LLC, around 85.2% reported frequent (always or often) use of at least one form of hand hygiene after contact with high-touch public surfaces, including handwashing (78.5%) and hand sanitizing (70.7%). Frequent handwashing and hand sanitizing were least prevalent among adults aged 18–24 years (64.6% and 59.8%, respectively, with 72.4% reporting at least one form of hand hygiene); frequency increased with age and was highest among persons aged ?65 years (83.3% and 73.3%, respectively, with 89.4% reporting at least one form of hand hygiene). Thus, the increase in emphasis on hygiene has led to an increase in the sale of personal hygiene products. This is expected to propel the demand for hygiene products like electric hand dryers. Also, an increase in popularity of environmentally friendly and cost-effective hand drying machines, such as electric hand dryers, is expected to accelerate the growth of the Electric Hand Dryer market.
MARKET OPPORTUNITIES
A high growth rate in the hospitality industry is likely to drive the growth of the market. Also, advancements in technology have led to the development of more advanced and efficient electric hand dryers. It is expected to provide new growth opportunities for key players operating in the market. Furthermore, a shift in customer preference towards high-end technological products and products with innovative features is leading to deployment of these hand dryers in various commercial places is expected to have a positive impact on the growth of the market.
MARKET RESTRAINTS
Recently, several studies have shown that electric hand dryers cause more harm than good in terms of germs and bacteria. While electric hand dryers enable individuals to dry their hands without creating waste from paper towels, the air that comes from inside the jet dryers isn’t sterile. Such issues are expected to restrain the growth of the market.
MARKET GROWTH CHALLENGES
Electric hand dryers take a lot of time to dry an individual’s hands, and if the restroom is crowded, they have to wait for a long time. This is one of the disadvantages of electric hand dryers that could hamper their market growth. Moreover, the heat from the hand dryer can dry an individual’s hands too much, causing the skin to peel. It is expected to pose a key challenge to the growth of the market.
CUMULATIVE GROWTH ANALYSIS
The report provides an in-depth analysis of the North America Electric Hand Dryer market including, market size, and compound annual growth rate (CAGR) for the forecast period of 2023-2029, considering 2022 as the base year. A rise in emphasis on hygiene is expected to stimulate the demand for electric hand dryers, and therefore, the market is expected to witness growth at a specific CAGR from 2022-2029.
NORTH AMERICA ELECTRIC HAND DRYER MARKET SEGMENTAL OVERVIEW
North America Electric Hand Dryer market comprises of different market segments like product type, Mode of Operation, Distribution Channel, End Users and Country.
NORTH AMERICA ELECTRIC HAND DRYER MARKET BY PRODUCT TYPE
On the basis of product type, the North America Electric Hand Dryer market consists of key segments like
- Hot Hand Dryer
- Jet Hand Dyer
The jet hand dryers’ segment is expected to gain the most market share over the forecast period. The jet hand dryer dries hands in under 12 to 10 seconds and saves excess water, keeping floors dry, clean, and safe. The air filter guarantees that all air that flows through the unit is safe, and the user can control when the dryer can’t be used with a manual on/off switch. This dryer is quiet compared to hot hand dryers, affordable, and easy to use. These factors are expected to drive the growth of the segment.
Also, the hot hand dryer segment is expected to witness high growth over the forecast period. The hot air dryers is able to dry moisture from hands in a much efficient manner compared to paper towels. Less moisture means fewer germs on hands, making hand dryers very hygienic to use.
ELECTRIC HAND DRYER MARKET BY MODE OF OPERATION
By mode of operation, North America the Electric Hand Dryer market includes segments like
The fully automatic segment, followed by the manual segment, is expected to lead the market over the forecast period. It is used in commercial as well as industrial applications. Also, there is a great demand for high speed, low energy, and child-friendly automatic hand dryers across the world. This is expected to drive the growth of the segment.
NORTH AMERICA ELECTRIC HAND DRYER MARKET BY DISTRIBUTION CHANNEL
By distribution channel, the North America Electric Hand Dryer market includes segments like
- Direct sales
- Indirect sales
Direct sales segment is expected to dominate the market over the forecast period. Direct sales ideally support manufacturers in selling their products at a standard price and help build a strong foundation with the consumers. This is a key factor driving the growth of the segment.
Similarly, indirect sales is likely to witness significant growth over the estimated time period.
NORTH AMERICA ELECTRIC HAND DRYER MARKET BY END USERS
The North America Electric Hand Dryer market includes major end-users like
- Automotive Industries
- Packaging and Coating Industries
- Industrial Parts Manufacturing and Electronic Industries
- Food and Beverages Industries
- Pharmaceuticals and Healthcare Industries
- Cosmetic Industries
Pharmaceuticals and healthcare industries segment is expected to lead the market during the forecast period. An increasing use of sustainable products for maintaining sterility and hygiene in the pharmaceutical industry expected to significantly contribute to the revenue growth of this segment.
The automotive industries are expected to witness high growth over the estimated time period. In developed countries like the United States and Canada, the demand for automatic hand dryers has increased due to rising concerns regarding infectious diseases and rising awareness about the benefits of eco-friendly electric hand dryers.
NORTH AMERICA ELECTRIC HAND DRYER MARKET BY COUNTRY
The North America Electric Hand Dryer market is studied for the following countries:
- United States
- Canada
- Mexico
United States is anticipated to dominate the market over the forecast period. The growth of the market can be attributed to an increase in individual awareness regarding health and hygiene, rapid development in technology, and the rise in popularity of environmentally friendly electric hand dryers.
Canada is expected to witness high growth over the forecast period. The growth in hospitality industry, and the rise in adoption of cost-effective and environment-friendly electric appliances are key factors driving the growth of the market in the country.
COVID-19 IMPACT ANALYSIS ON THE NORTH AMERICA ELECTRIC HAND DRYER MARKET
Axiom MRC provides a 360-degree analysis of micro and macro-economic factors with regard to the North America Electric Hand Dryer market. The report involves an exclusive study on COVID-19 impact analysis. In addition, the report also includes a complete analysis of changes in the market, expenditure, and economic and international policies on the supply and demand side. The report also studies the impact of the pandemic on North American economies, international trade, business investments, GDP, and the marketing strategies of key players present in the market.
The COVID-19 pandemic has severely impacted the entire world. The pandemic resulted in the movement restrictions for workers, a decline in demand from farmers, and the closure of production facilities. The COVID-19 pandemic has put a spotlight on the significance of cleanliness. It has also resulted in much-deserved respect and recognition for the individuals who work to keep spaces like healthcare facilities hygienic and clean. For these individuals to sustain the desired level of hygiene, they need the right equipment, including devices that will keep them safe and hygienic. This is expected to fuel the demand for electric hand dryers over the estimated time period.
COMPETITIVE LANDSCAPE ANALYSIS
The competitive landscape analysis of the North America Electric Hand Dryer market is primarily focused on expanding the growth of the electric hand dryer industry in the North America region through new product innovation, business expansion. The increasing presence of a range of manufacturers operating in electric hand dryer sector has led to the growing demand for the market. Besides, the market offers a range of products in different applications to fulfil the requirements of consumers, which further contributes to healthy growth in the market.
The key players studied in the market are
- Panasonic Corporation (Japan)
- Excel Dryer (United States)
- Dyson (England)
- Mitsubishi Electric Corporation (Japan)
- Electrostar GmbH (Germany)
- SPL Ltd. (New Zealand)
- Tashan Jie Da Electrical Co (China)
- Palmer Fixture (United States)
- AIKE (China)
- Stiebel Eltron (Germany)
- Oryth (China)
- Zhejiang Modun Sanitary Ware Co. Ltd (China)
- Taizhou Dihour Electrical Appliances Co. Ltd (China)
- Bobrick (United States)
- SAVORTEX (United Kingdom)
- Askon Hygiene Products Pvt Ltd (India)
- TOTO (Japan)
- Veltia (Spain)
- World Dryer (United States)
RECENT DEVELOPMENT:
August 2022: Bobrick, a U.S.-based manufacturer of restroom accessories, and toilet partitions, launched PureDri Sanitizing Hand Dryer under its Pure Hygiene Solutions collection along with the PureSphere Air Sanitizer. In addition, the company also claimed that such products can kill 99% of bacteria, viruses, mold, and fungi in over 10 minutes.
May 2020: World Dryer, a US-based manufacturer of hand dryers and related products, launched enhanced version of its existing VERDEdri model. The model is 30% quieter and has three additional acoustic modes for appropriate noise reduction.
