MARKET OVERVIEW- EUROPE ELECTRIC HAND DRYER MARKET
Hand dryer are electric machines that make use of a heating element and an air blower to dry the hands after hand washing. It is commonly used in public toilets as a cost-effective alternative to paper towels. It may either operate with the push of a button or automatically using a sensor. An increase in emphasis on hygiene, rise in the adoption of cost-effective and environment-friendly electric appliances, due to stringent government regulations are key factors driving the growth of the market in the region. Furthermore, the increasing popularity of environmentally friendly electric hand dryers is anticipated to provide lucrative growth opportunities for key players operating in the market.
MARKET DRIVERS
The growth of the Europe Electric Hand Dryer market is driven by an increase emphasis on hygiene. Results from Citron Hygiene’s survey reveals 27% people in the U.K are actually fearful to return to work, highlighting the importance of excellent hygiene in the workplace so that employees feel safe and comfortable, improving business productivity and success. 67% of people say they are more afraid of germs and conscious of hygiene now than before the coronavirus pandemic therefore it’s vital businesses implement the correct hygiene measures. GfK’s latest Health, Hygiene and Wellbeing 2022 report shows that in the EU4 countries of Germany, France, Italy, and Spain, 49% of consumers now actively seek solutions that support a healthier and more hygienic lifestyle. That has increased from 37% in 2015. Thus, rise in emphasis on hygiene has led to an increase in sale of personal hygiene products. This is expected to propel the demand for hygiene products like electric hand dryers. Also, an increase in popularity of environmentally friendly and cost-effective hand drying machines, such as electric hand dryers, is expected to accelerate the growth of the Electric Hand Dryer market.
MARKET OPPORTUNITIES
A high growth rate in the hospitality industry in European countries is likely to drive the growth of the market. Also, a shift in customer preference towards high-end technological products and products with innovative features that are leading to the deployment of these hand dryers in various commercial places are expected to have a positive impact on the growth of the market.
MARKET RESTRAINTS
Recently, several studies have shown that electric hand dryers cause more harm than good in terms of germs and bacteria. While electric hand dryers enable individuals to dry their hands without creating waste from paper towels, the air that comes from inside the jet dryers isn’t sterile. Such issues are expected to restrain the growth of the market.
MARKET GROWTH CHALLENGES
Electric hand dryers take a lot of time to dry an individual’s hands, and if the restroom is crowded, they have to wait for a long time. This is one of the disadvantages of electric hand dryers that could hamper their market growth. Moreover, the heat from the hand dryer can dry an individual’s hands too much, causing the skin to peel. It is expected to pose a key challenge to the growth of the market.
CUMULATIVE GROWTH ANALYSIS
The report provides an in-depth analysis of the Europe Electric Hand Dryer market including, market size, and compound annual growth rate (CAGR) for the forecast period of 2023-2029, considering 2022 as the base year. A rise in emphasis on hygiene is expected to stimulate the demand for electric hand dryers, and therefore, the market is expected to witness growth at a specific CAGR from 2022-2029.
EUROPE ELECTRIC HAND DRYER MARKET SEGMENTAL OVERVIEW
Europe Electric Hand Dryer market comprises of different market segments like product type, Mode of Operation, Distribution Channel, end users and country.
EUROPE ELECTRIC HAND DRYER MARKET BY PRODUCT TYPE
On the basis of product type, the Europe Electric Hand Dryer market consists of key segments like
- Hot Hand Dryer
- Jet Hand Dyer
The jet hand dryers’ segment is expected to gain the most market share over the forecast period. The jet hand dryer dries hands in under 12 to 10 seconds and saves excess water, keeping floors dry, clean, and safe. The air filter guarantees that all air that flows through the unit is safe, and user can control when the dryer can’t be used with a manual on/off switch. This dryer is quiet compared to hot hand dryers, affordable, and easy to use. These factors are expected to drive the growth of the segment.
The hot hand dryer segment is expected to witness high growth over the forecast period. The hot air from these dryers’ dry moisture from hands in a much efficient manner compared to paper towels. Less moisture means less germs on hands making hand dryers very hygienic to use.
ELECTRIC HAND DRYER MARKET BY MODE OF OPERATION
By mode of operation, Europe the Electric Hand Dryer market includes segments like
The fully automatic electric hand dryer followed by manual electric hand dryer is expected to lead the market over the forecast period. It is used in commercial as well as industrial applications. Also, there is a great demand for high speed, low energy, and child-friendly automatic hand dryers across the world. This is expected to drive the growth of the segment.
EUROPE ELECTRIC HAND DRYER MARKET BY DISTRIBUTION CHANNEL
By distribution channel, the Europe Electric Hand Dryer market includes segments like
- Direct sales
- Indirect sales
Direct sales segment is expected to dominate the market over the forecast period. Direct sales ideally support manufacturers in selling their products at a standard price and help build a strong foundation with the consumers. This is a key factor driving the growth of the segment.
Similarly, indirect sales are likely to witness significant growth over the estimated time period.
EUROPE ELECTRIC HAND DRYER MARKET BY END USERS
The Europe Electric Hand Dryer market includes major end-users like
- Automotive Industries
- Packaging and Coating Industries
- Industrial Parts Manufacturing and Electronic Industries
- Food and Beverages Industries
- Pharmaceuticals and Healthcare Industries
- Cosmetic Industries
The pharmaceuticals and healthcare industries segment is expected to lead the market during the forecast period. An increasing use of sustainable products for maintaining sterility and hygiene in the pharmaceutical industry is expected to significantly contribute to the revenue growth of this segment.
The automotive industries segment is expected to witness high growth over the estimated time period. In developed countries like the U.K, Germany, France etc., the demand for automatic hand dryers has increased due to rising awareness about the benefits of eco-friendly electric hand dryers.
EUROPE ELECTRIC HAND DRYER MARKET BY COUNTRY
The Europe Electric Hand Dryer market is studied for the following countries:
- Germany
- U.K
- France
- Italy
- Spain
- Rest of Europe
U.K is anticipated to dominate the market over the forecast period. The growth of the market can be attributed to the adoption of stringent government regulations regarding hygiene, technological advancements and a high growth in the hospitality industry. For instance, in 2019, the UK reported highest adoption of eco-friendly appliances, due to rising awareness about sustainability. This is expected to drive the demand for electric hand dryers.
Germany is expected to witness high growth over the forecast period. The rise in adoption of cost-effective and environment-friendly electric appliances, along with the launch of key initiatives by governments and private companies are key factors driving the growth of the market in the country.
COVID-19 IMPACT ANALYSIS ON THE EUROPE ELECTRIC HAND DRYER MARKET
Axiom MRC provides a 360-degree analysis of micro and macro-economic factors with regard to the Europe Electric Hand Dryer market. The report involves an exclusive study on COVID-19 impact analysis. In addition, the report also includes a complete analysis of changes in the market, expenditure, and economic and international policies on the supply and demand side. The report also studies the impact of pandemics on Europe economies, international trade, business investments, GDP, and the marketing strategies of key players present in the market.
The COVID-19 pandemic has significantly affected the health, economy, and society. It has changed the global economic situation. The pandemic has affected severely vulnerable groups, including older people with disabilities, ethnic minorities and those living in deprived areas. The COVID-19 pandemic has put a spotlight on the significance of cleanliness. It has also resulted in much-deserved respect and recognition for the individuals who work to keep spaces like healthcare facilities hygienic and clean. For these individuals to sustain the desired level of hygiene, they need the right equipment, including devices that will keep them safe and hygienic. This is expected to fuel the demand for electric hand dryers over the estimated time period.
COMPETITIVE LANDSCAPE ANALYSIS
The competitive landscape analysis of the Europe Electric Hand Dryer market is primarily focused on expanding the growth of electric hand dryer industry in the Europe region with new product innovation, business expansion, and the increasing presence of a range of manufacturers operating in the electric hand dryer sector has led to the growing demand for the market. Besides, the market offers a range of products in different applications to fulfil the requirements of consumers, which further contributes to healthy growth in the market.
The key players studied in the market are
- Panasonic Corporation (Japan)
- Excel Dryer (United States)
- Dyson (England)
- Mitsubishi Electric Corporation (Japan)
- Electrostar GmbH (Germany)
- SPL Ltd. (New Zealand)
- Tashan Jie Da Electrical Co (China)
- Palmer Fixture (United States)
- AIKE (China)
- Stiebel Eltron (Germany)
- Oryth (China)
- Zhejiang Modun Sanitary Ware Co. Ltd (China)
- Taizhou Dihour Electrical Appliances Co. Ltd (China)
- Bobrick (United States)
- SAVORTEX (United Kingdom)
- Askon Hygiene Products Pvt Ltd (India)
- TOTO (Japan)
- Veltia (Spain)
- World Dryer (United States)
RECENT DEVELOPMENT:
May 2022: British brand, Dryflow, had launched ten 100% carbon neutral electric hand dryers, as officially verified by ClimatePartner. It has been developed exclusively in partnership with Intelligent Facility Solutions, which has specialised in supplying sustainable hand dryers and washroom accessories to the commercial and educational sectors for the past 10 years.
July 2021: Airdri, a hand dryer manufacturer, as part of its ongoing commitment to energy efficiency, launched its most environmentally friendly range of hand dryers. The Airdri ECO range features three hand dryer models that all run on less than 1,000 watts, the industry standard for a dryer to be considered ‘green’
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