MARKET OVERVIEW- ASIA-PACIFIC ELECTRIC HAND DRYER MARKET
Hand dryer is an electric machine that make use of a heating element and an air blower to dry the hands after hand washing. Electric hand dryers are used in public bathrooms for drying hands after washing to maintain good hygiene. It may either operate with the push of a button or automatically using a sensor. The rise in disposable income levels in Asian countries, the increased emphasis on hygiene and the lower cost involved in the operation of electric hand dryers are major factors which are expected to drive growth of the market. Furthermore, the increasing popularity of environmentally friendly electric hand dryers is anticipated to provide lucrative growth opportunities for key players operating in the market.
MARKET DRIVERS
The growth of the Asia-Pacific Electric Hand Dryer market is driven by an increased emphasis on hygiene. According to the United Nations, in 2011, almost two thirds (64%) of the world, relied on improved sanitation facilities. Since 1990, almost 1.9 billion people have gained access to improved sanitation facility. The greatest progress has been made in Eastern Asia, where sanitation coverage has increased from 27% in 1990 to 67% in 2011. This amounts to more than 626 million people gaining access to improved sanitation facilities over a 21-year period. According to an official report published by the Chinese government in 2019, data showed that health and hygiene awareness among Chinese citizens has been improving over the past few years. 17% of Chinese people had good knowledge about health in 2018. This figure was obtained from a national wide survey that tests the health awareness, lifestyles and basic skills among citizens aged between 15 and 69. Thus, the increase in emphasis on hygiene has led to an increase in the sale of personal hygiene products. This is expected to propel the demand for hygiene products like electric hand dryers. Also, an increase in popularity of environmentally friendly and cost-effective hand drying machines, such as electric hand dryers, is expected to accelerate the growth of the Electric Hand Dryer market.
MARKET OPPORTUNITIES
A high growth rate in the hospitality industry in Asian countries is likely to drive the growth of the market. Also, advancements in technology have led to the development of more advanced and efficient electric hand dryers. It is expected to provide new growth opportunities for key players operating in the market. Furthermore, the launch of key initiatives by governments as well as private companies is anticipated to positively impact the growth of the market. For instance, Reckitt, a health and hygiene company, under its flagship campaign Dettol Banega Swasth India launched India’s first and biggest Hygiene Olympiad – Dettol Hygiene Olympiad. This Olympiad will reach 24 million children, motivating them to enhance their reasoning, analytical and problem-solving skills in the context of hygiene, making every day hygiene practices their second nature.
MARKET RESTRAINTS
Recently, several studies have shown that electric hand dryers causing more harm than good in terms of germs and bacteria. While electric hand dryers enable individuals to dry their hands without creating waste from paper towels, the air that comes from inside the jet dryers isn’t sterile. Such issues are expected to have a negative impact on the growth of the market.
MARKET GROWTH CHALLENGES
Electric hand dryers take a lot of time to dry an individual’s hands, and if the restroom is crowded, they have to wait for a long time. This is one of the disadvantages of electric hand dryers that could hamper their market growth. Moreover, the heat from the hand dryer can dry an individual’s hands too much, causing the skin to peel. It is expected to pose a key challenge to the growth of the market.
CUMULATIVE GROWTH ANALYSIS
The report provides an in-depth analysis of the Asia-Pacific Electric Hand Dryer market including, market size, and compound annual growth rate (CAGR) for the forecast period of 2023-2029, considering 2022 as the base year. A rise in emphasis on hygiene is expected to stimulate the demand for electric hand dryers, and therefore, the market is expected to witness growth at a specific CAGR from 2022-2029.
ASIA-PACIFIC ELECTRIC HAND DRYER MARKET SEGMENTAL OVERVIEW
Asia-Pacific Electric Hand Dryer market comprises of different market segments like product type, operation and end users and country.
ASIA-PACIFIC ELECTRIC HAND DRYER MARKET BY PRODUCT TYPE
On the basis of product type, the Asia-Pacific Electric Hand Dryer market consists of key segments like
Hot Hand Dryer
Jet Hand Dyer
The jet hand dryers’ segment is expected to gain the most market share over the forecast period. The jet hand dryer dries hands in under 12 to 10 seconds and saves excess water, keeping floors dry, clean, and safe. The air filter guarantees that all air that flows through the unit is safe, and user can control when the dryer can’t and can be used with a manual on/off switch. This dryer is quiet compared to hot hand dryers, affordable, and easy to use. These factors are expected to drive the growth of the segment.
Also, the hot hand dryer segment is expected to witness high growth over the forecast period. The hot air from these dryers helps to dry moisture from hands in a much efficient manner compared to paper towels. Less moisture means fewer germs on hands, making hand dryers very hygienic to use.
ELECTRIC HAND DRYER MARKET BY MODE OF OPERATION
By mode of operation, Asia-Pacific the Electric Hand Dryer market includes segments like
The fully automatic followed by manual segment is expected to lead the market over the forecast period. It is used in commercial as well as industrial applications. Also, there is a high demand for high speed, low energy, and child-friendly automatic hand dryers across the world. This is expected to drive the growth of the segment.
ASIA-PACIFIC ELECTRIC HAND DRYER MARKET BY DISTRIBUTION CHANNEL
By distribution channel, the Asia-Pacific Electric Hand Dryer market includes segments like
- Direct sales
- Indirect sales
Direct sales segment is expected to dominate the market over the forecast period. Direct sales ideally support manufacturer to sell their products at standard price and helps to build strong foundation with the consumers. This is a key factor driving the growth of the segment.
Similarly, indirect sales is likely to witness significant growth over the estimated time period.
ASIA-PACIFIC ELECTRIC HAND DRYER MARKET BY END USERS
The Asia-Pacific Electric Hand Dryer market includes major end-users like
- Automotive Industries
- Packaging and Coating Industries
- Industrial Parts Manufacturing and Electronic Industries
- Food and Beverages Industries
- Pharmaceuticals and Healthcare Industries
- Cosmetic Industries
Pharmaceuticals and healthcare industries segment is expected to lead the market during the forecast period. An increasing use of sustainable products for maintaining sterility and hygiene in the pharmaceutical industry is expected to significantly contribute to the revenue growth of this segment.
The automotive industries segment is expected to witness high growth over the estimated time period. In developed countries like Japan, Hong Kong, etc. the demand for automatic hand dryers has increased due to rising concerns regarding infectious diseases and rising awareness about the benefits of eco-friendly electric hand dryers.
ASIA-PACIFIC ELECTRIC HAND DRYER MARKET BY COUNTRY
The Asia-Pacific Electric Hand Dryer market is studied for the following countries:
- China
- Japan
- India
- Rest of Asia-Pacific
China is anticipated to dominate the market over the forecast period. The growth of the market can be attributed to the availability of raw material, favourable industrial policies, technical advancements and the availability of the labor. In this region, China and Japan are known to be the major manufacturers of the electric hand dryer.
Japan is expected to witness high growth over the forecast period. The rise in adoption of cost-effective and environment-friendly electric appliances, technological advancements in manufacturing sector are key factors driving the growth of the market in the country.
COVID-19 IMPACT ANALYSIS ON THE ASIA-PACIFIC ELECTRIC HAND DRYER MARKET
Axiom MRC provides a 360-degree analysis of micro and macro-economic factors with regard to the Asia-Pacific Electric Hand Dryer market. The report involves an exclusive study on COVID-19 impact analysis. In addition, the report also includes a complete analysis of changes in the market, expenditure, and economic and international policies on the supply and demand side. The report also studies the impact of pandemics on Asia-Pacific economies, international trade, business investments, GDP, and marketing strategies of key players present in the market.
The COVID-19 pandemic has put a spotlight on the significance of cleanliness. It has also resulted in much-deserved respect and recognition for the individuals who work to keep spaces like healthcare facilities hygienic and clean. For these individuals to sustain the desired level of hygiene, they need the right equipment, including devices that will keep them safe and hygienic. This is expected to fuel the demand for electric hand dryers over the estimated time period.
COMPETITIVE LANDSCAPE ANALYSIS
The competitive landscape analysis of the Asia-Pacific Electric Hand Dryer market is primarily focused on expanding the growth of the electric hand dryer industry in the Asia-Pacific region with new product innovation, business expansion. The increasing presence of a range of manufacturers operating in the electric hand dryer sector has led to the growing demand for the market. Besides, the market offers a range of products in different applications to fulfil the requirements of consumers, which further contributes to healthy growth in the market.
The key players studied in the market are
- Panasonic Corporation (Japan)
- Excel Dryer (United States)
- Dyson (England)
- Mitsubishi Electric Corporation (Japan)
- Electrostar GmbH (Germany)
- SPL Ltd. (New Zealand)
- Tashan Jie Da Electrical Co (China)
- Palmer Fixture (United States)
- AIKE (China)
- Stiebel Eltron (Germany)
- Oryth (China)
- Zhejiang Modun Sanitary Ware Co. Ltd (China)
- Taizhou Dihour Electrical Appliances Co. Ltd (China)
- Bobrick (United States)
- SAVORTEX (United Kingdom)
- Askon Hygiene Products Pvt Ltd (India)
- TOTO (Japan)
- Veltia (Spain)
- World Dryer (United States)
RECENT DEVELOPMENT:
April 2022: Euronics launched NERO series, which includes a sensor tap, automatic soap dispenser and hand dryer. The Euronics Hand Dryers is designed with a high-velocity air stream that completely eliminates water droplets and vapour, and it dries hands in seconds. The company offers various models of electric hand dryers such as jet hand dryer, stainless steel hand dryers, metal hand dryers, ABS hand dryer and high-speed hand dryers, etc.
December 2019: Dyson launched the Dyson Airblade 9kJ, an energy efficient HEPA-filtered hand dryer. The Airblade 9kJ hand dryer enables people to dry their hands quickly and hygienically in 10 seconds, while using less energy and offering an alternative to single-use paper towels.
