MARKET OVERVIEW- NORTH AMERICA SELF-ADHESIVE VINYL FILMS MARKET
Self-adhesive film is a robust and long-lasting material that can be protected on a variety of surfaces. They protect against normal wear and tear, scratches and abrasions, vandalism, shattering, UV damage, and scratches and abrasions. Film adhesives are solid sheets made of thermoplastic or partially cured (B-staged) thermosetting polymers that can be cut to size. They are typically used to attach components, substrates, and lids that cover a large area. Self-adhesive vinyl films are made up of an adhesive, release coating, facestock (the front material), and release liner. These vinyl films are used for floors, walls, platforms, cabinets, window coverings, and other construction and architecture applications. Additionally, self-adhesive vinyl films are extensively utilized in the advertising, packaging, automotive, and industrial sectors. They can be applied to glass, ceramics, metal, plastic, and other surfaces. Increasing demand for self-adhesive vinyl films in construction and architectural applications is expected to drive the North America self-adhesive vinyl film market.
MARKET DRIVERS
The growing demand from the advertising and promotion industry and the increasing demand from the automotive industry are the primary drivers of market expansion. One of the contributing factors to the market for North America self-adhesive vinyl films is the rising demand for higher-quality materials for retail branding. These films are excellent for use on any smooth, glossy surface, including low-energy surfaces like automobiles, glass, and plastic. In addition, pressure-sensitive solvent acrylic adhesives guarantee durability in long-term applications. They provide efficiency, including better resistance to heat, chemicals, and water, compared to almost all other categories of adhesives. Self-adhesive vinyl films have many application areas, such as restaurants, shops, offices, and other commercial establishments, to provide privacy or advertising. These are the factors that are anticipated market expansion over the foreseen period in this region.
MARKET OPPORTUNITY
The market is supposed to have new opportunities with technological advancements and continuous research and development activities to foster quality self-adhesive vinyl film products. During the forecast period, this is anticipated to offer numerous new market growth opportunities. The North American self-adhesive vinyl films market is anticipated to provide new market opportunities due to rising construction and architectural application demand for these films. Additionally, there is a wide selection of self-adhesive vinyl films available with various properties. In addition, self-adhesive vinyl films can be applied to various surfaces, such as plastics, ceramics, metal, glass, and many more. Due to this, the demand for self-adhesive vinyl films from the advertising and promotion industries increases. However, new strategic developments and initiatives by manufacturers may serve as an opportunity for the North American market.
MARKET RESTRAINTS
The growth of the North America self-adhesive vinyl films market is being slowed down by environmental regulations and volatile organic compounds. High production costs, complexity, and customization all contribute to the market's decline, which is the other restricting factor. With their limited life span, the vinyl stickers can deteriorate over time.
MARKET GROWTH CHALLENGES
A key challenge that may affect the growth of the market is the cost. Even though they are generally more affordable than a complete paint job, different types of auto film can come with various price tags depending on the kind and amount of material used. These films can be susceptible to slight shrinkage over the life span of the vinyl. Also, an increase in substitute product competition and shifts in prices are major challenges for market growth.
CUMULATIVE GROWTH ANALYSIS
The report provides an in-depth analysis of North America self-adhesive vinyl films market, market size, and compound annual growth rate (CAGR) for the forecast period of 2023-2029, considering 2022 as the base year. A rise in demand for self-adhesive vinyl films in various applications is anticipated to stimulate the growth of the market and due to this factor, the market is expected to witness growth at a specific CAGR from 2023-2029.
NORTH AMERICA SELF-ADHESIVE VINYL FILMS MARKET SEGMENTAL OVERVIEW
The North America self-adhesive vinyl films market comprises of different market segments like, type, applications and country.
NORTH AMERICA SELF-ADHESIVE VINYL FILMS MARKET BY TYPE
By type, the North America self-adhesive vinyl films market includes key segments like
- Translucent
- Transparent
- Opaque
On the basis of type, the North America self-adhesive vinyl film market is divided into translucent, transparent, and opaque. The opaque segment dominated the North America self-adhesive vinyl film market over the foreseen period. The growth in this region is due to its different features, where it can be used in outdoor and indoor signage. They are primarily used to grab the attention of customers with discounts, clearance sales, and hours of operation. The translucent and transparent segments are anticipated to witness significant growth during the estimated time period. The growth of the segment is due to its ease of use and convenience. Translucent vinyl films are available in different grades depending upon the application requirements. This type of film is extensively used in the graphic industry for creating visual effects.
NORTH AMERICA SELF-ADHESIVE VINYL FILMS MARKET BY APPLICATION
The North America self-adhesive vinyl films market finds the major applications in
- Automotive
- Industrial
- Architectural
- Tape & labels
- Others
On the basis of applications, the North America self-adhesive vinyl films market finds the major applications in automotive, industrial, architectural, tape and labels, and others. The automotive segment is expected to be the fastest growing segment over the forecast period. This is due to increasing consumer and manufacturer preferences for different films to enhance the look of automotive. Self-adhesive vinyl films can withstand extreme weather and are water-resistant. In the automotive industry, stickers and decals may be used on vehicles for advertising. On the other hand, the industrial segment is expected to witness a specific growth rate during the estimated time period, attributable to its uses in packaging different products. Also, an increase in packaging and transportation developments is boosting the self-adhesive vinyl film market in this region.
NORTH AMERICA SELF-ADHESIVE VINYL FILMS MARKET BY COUNTRY
The North America self-adhesive vinyl films market is studied for the following countries
- United States
- Canada
- Mexico
On the basis on country, the North America self-adhesive vinyl film market is studied in the United States, Canada, and Mexico. United States is anticipated to lead the North America self-adhesive vinyl film market during the forecast time period. This is due to increasing demand for self-adhesive vinyl films from the automotive, building, and construction sectors in the country. Self-adhesive film is a robust and long-lasting material that can be protected on a variety of surfaces. It includes protection from scratches and abrasions, vandalism, shattering, UV damage and fading, and normal wear and tear. In addition, self-adhesive vinyl films are widely used in the industrial, packaging, and advertising sectors.
COVID-19 IMPACT ANALYSIS ON NORTH AMERICA SELF-ADHESIVE VINYL FILMS MARKET
The exclusive COVID 19 impact analysis report by Axiom MRC provides a 360-degree analysis of micro- and macro-economic factors affecting the North America self-adhesive vinyl film market. In addition, a complete analysis of changes in North America self-adhesive vinyl films market expenditure, economic and international policies on the supply and demand sides. The report also studies the impact of the pandemic on country economies, international trade, business investments, GDP, and the marketing strategies of key players present in the market. During the pandemic, the supply chain was hampered as logistics activities were delayed.
This COVID-19 outbreak affected demand, supply, price, vendor adoption, and sustainable outcomes. However, the self-adhesive vinyl film is now recovering from the initial impact of the pandemic, and the demand for self-adhesive vinyl films is expected to grow in the coming years. In addition, increasing demand for self-adhesive films in the automotive industry, rising demand for higher-quality materials for retail branding are expected to drive the overall growth of the market in North America.
COMPETITIVE LANDSCAPE ANALYSIS
The competitive landscape analysis of North America self-adhesive vinyl films market is primarily focused on expanding the country growth of self-adhesive vinyl films industry with new product innovation, business expansion, increasing presence of range of manufacturer operating in self-adhesive vinyl films sector has led the growing demand for the market. Besides, the market offers range of products in different application to fulfil the required demand of consumer which is further contributing healthy growth in the market.
The key players studied in market are
- 3M (United States)
- TEKRA, LLC. (United States)
- Lintec (Japan)
- Hexis Graphics (France)
- Arlon Graphics (United States)
- Metamark (United Kingdom)
- FDC Graphics (United States)
- KPMF (United Kingdom)
- Drytac (United States)
- Avery Dennison Corporation (United States)
- FLEXcon Company Inc (United States)
- Orafol Europe GmBH (Germany)
RECENT DEVELOPMENT:
April 2021: Lintec acquired all shares of Duramark Products, Inc. in the United States. This acquisition aims to move forward with the globalization of their business based on the concept of local production, manufacturing products in locations that are closer to their customers and providing them with a stable supply. In addition, the acquisition provides immediate access to production equipment that Mactac requires to increase the production capacity of adhesive papers and films for labels, its main products.
