Axiom MRC has updated all it's market research reports with the Economic Impact Analysis of COVID19 Pandemic on the market. Our team of analyst are following Comprehensive Three Dimensional (3D) Research Methodology along with large number primary interviews with key industry participants to bring insightful market reports to meet the current market requirements.
Interactive fitness combines virtual-reality, social connection and personalization to help with fitness challenges and health problems faced by the people. The demand for interactive fitness equipment has increased due to an increase in health awareness, and need for fitness among people. Exergaming is one of the serious fitness trend. It is a combination of exercise and gaming and an interactive experience where physical activity is combined with video gaming. This leads to heart-pumping movement or core building balance. Also, it helps people and especially youngsters in building fitness, strength, and self-confidence through interactive gaming. Some other interactive fitness equipments are used for physical exercise to control and maintain overall weight, improve physical stamina, and develop muscular strength.
Europe is witnessing a significant growth in interactive fitness market. The growing number of fitness centers and health clubs in the region is the driving factor for the market. Also, the market is driven by Germany followed by UK. For instance, there were 63,644 health and fitness clubs in Europe in year 2019. Also, the increasing awareness for health and fitness is adding fuel to the market. Moreover, the adoption of various equipments and other interactive fitness apps and software is contributing the market growth. Moreover, the rising standard of living is adding up to the market growth. However, the factors such as high costs associated with interactive fitness equipment, power consumption and limited battery life of fitness devices and continuously changing lifestyles coupled with changing inclination towards yoga and meditation are the potential restraints which could hamper the overall growth of the global interactive fitness market over the forecast period.
The spread of COVID19 had a significant impact on interactive fitness market. All of the gym’s and fitness centers were closed due to lockdown and stringent rules imposed by the government. This increased the demand for various interactive fitness equipments and were installed in indoors and house. Also, the need and awareness of health fitness increased the demand for the market. Therefore, in all there was a positive impact on interactive fitness market.
The interactive fitness market in European region is segmented based upon the product and applications.
In Europe, based on products, the market is segmented into interactive fitness equipments and software systems. Among these, the interactive fitness equipment segments dominate the market and holds the largest share owing to increasing adoption of these equipments. Moreover, the increasing awareness and concern about the health and fitness is adding fuel to this segment growth.
In Europe, based on applications, the market is segmented into residential and non- residential. Among these, the residential segment holds the largest market share and is anticipated to grow more over the forecast period owing to growing population’s need to meet the fitness goals. Also, the enhanced internet accessibility is anticipated to upsurge the market.
The various countries studied in the European region are UK, Germany, Spain, Italy, France. The Germany holds the largest market share owing to increasing health clubs and fitness centers followed by United Kingdom. Also, the development of fitness industry and technological advancement is adding fuel to the market growth in the region.
The various key players acting in the market are Axtion Technology LLC, Echelon Fitness LLC, eGym GmbH, Interactive Fitness Holdings LLC, Motion Fitness LLC, Nautilus Inc., Nexersys Corp, Peloton Interactive Inc., SMARTfit Inc., Tonal Systems Inc.
Interactive fitness combines virtual-reality, social connection and personalization to help with fitness challenges and health problems faced by the people. The demand for interactive fitness equipment has increased due to an increase in health awareness, and need for fitness among people. Exergaming is one of the serious fitness trend. It is a combination of exercise and gaming and an interactive experience where physical activity is combined with video gaming. This leads to heart-pumping movement or core building balance. Europe is witnessing a significant growth in interactive fitness market. The growing number of fitness centers and health clubs in the region is the driving factor for the market. Also, the market is driven by Germany followed by UK. For instance, there were 63,644 health and fitness clubs in Europe in year 2019. Also, the increasing awareness for health and fitness is adding fuel to the market. Moreover, the adoption of various equipments and other interactive fitness apps and software is contributing the market growth. Moreover, the rising standard of living is adding up to the market growth.
In Europe, based on products, the market is segmented into interactive fitness equipments and software systems. Among these, the interactive fitness equipment segments dominate the market and holds the largest share. In Europe, based on applications, the market is segmented into residential and non- residential. Among these, the residential segment holds the largest market share and is anticipated to grow more over the forecast period. The various countries studied in the European region are UK, Germany, Spain, Italy, France. The Germany holds the largest market share owing to increasing health clubs and fitness centers followed by United Kingdom.
The various key players acting in the market are Axtion Technology LLC, Echelon Fitness LLC, eGym GmbH, Interactive Fitness Holdings LLC, Motion Fitness LLC, Nautilus Inc., Nexersys Corp, Peloton Interactive Inc., SMARTfit Inc., Tonal Systems Inc.
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