Video streaming software is a software specially designed to transfer files to consumers over the internet. The consumer does not need to wait for the file to be downloaded and played, this software avoids this process. Video streaming software allows consumers to view content in real time that is being transmitted over the network.
Some of the main factors driving the growth of the video streaming software market are the growing penetration of mobile devices and Internet users and the growing need for transcoding to deliver video to the maximum number of end users. Moreover, strong adoption of video as services owing to its lower cost service in emerging countries is primary factor anticipated to boost growth of the global video streaming software market.
Covid19 drastically affects the world supply chain and industrial sector growth. At the initial stages of the pandemic, the world experienced, ‘supply shocks’. In the foreseeable future, the COVID-19 pandemic has accelerated the existing trend toward digital marketplaces. With millions of people locked up in their homes, opt for online streaming and entertainment services. Video streaming services saw increase in audience during the lockdown. In the pandemics, the audience for video streaming services has grown dramatically worldwide. For Instance, Netflix recorded an increase of more than 50% in the number of first installations of its mobile application in Italy and more than 30% in Spain in March 2020.
The report analyses the video streaming software market based on streaming type, component, deployment type, vertical, and geography.
By streaming type, the global video streaming software market is segmented into live streaming and video on demand streaming. Among these, video on demand streaming segment is expected to hold the largest market share in the forecast period. This allows viewers to request immediate access to video content on their computers. VoD solutions allow users to select and watch a variety of video content that can be related to different fields, such as sports, entertainment, educational programs and films.
By component, the global video streaming software market is segmented into solution and services. The solution segment is again bifurcated into transcoding and processing, video management software, video distribution, video analytics, video security. Whereas, services segment is bifurcated into professional services and managed services. Among these, Video analytics is gaining importance among service providers who want to remain competitive and better understand their audience and thus better serve them. By identifying what keeps viewers involved, a video analytics solution can help not only build and maintain an audience, but also develop new sources of income.
The global video streaming software by deployment type is classified into on-premise and cloud. The cloud segment is expected to hold largest revenue share in the global video streaming software market. The widespread adoption of cloud services by various enterprises to get the work done efficiently is the major factor which is expected to drive cloud segment in the global target market. Also, Video streaming platforms have adapted cloud deployments for high bandwidth and speed. Because cloud deployments are able to handle more substantial data content, along with an enhanced browsing experience, more streaming service providers have chosen this segment over on-premises.
The global video streaming software by vertical is classified into media and entertainment, BFSI, academia and education, healthcare, government, and others.
Geographically, the video streaming software market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and the rest of the world regions which includes Latin America, and Middle East & Africa. North America region is expected to account for highest market share in the video streaming software market. Growing adoption of artificial intelligence and technological enhancements in some countries of this region particularly Canada and the US are major factors anticipated to drive growth of the video streaming software market.
Some of the major players operating in this market include Brightcove (US), Kaltura (US), Qumu (US), Panopto (US), Haivision (Canada), VBrick (US), Wowza (US), SproutVideo (US), Kollective Technology (US),Vimeo (US), Dacast (US), Sonic Foundry (US), MediaPlatform (US), Agile content (US), Polycom (US), Akamai (US), Limelight Networks (US), Ramp Holdings Inc (UK), Zixi (US), IBM (US), Muvi (US).
The report analyses the video streaming software market based on streaming type, component, deployment type, verticals, and geography. Video streaming software streaming type includes live streaming and video on demand streaming. Video streaming software component includes solution and services. Video streaming software deployment type includes on-premise and cloud. The major vertical of the market includes into media and entertainment, BFSI, academia and education, healthcare, government, and others.
Some of the major players operating in the market include Brightcove, Kaltura, Qumu, Panopto, Haivision, VBrick, Wowza, SproutVideo, Kollective Technology,Vimeo, Dacast, Sonic Foundry, MediaPlatform and others.
Geographically, the video streaming software market is studied across the countries of key regions such as, North America, Europe, Asia Pacific and the rest of the world regions which include Latin America, and Middle East & Africa.
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