Web content management software is a type of content management software, which helps the users to organize and manage the web content. It eliminates the need of core technical knowledge to publish content easily and quickly on the World Wide Web. The web content management software offers several tools for website authoring, collaborating and administration.
Globally, increasing presence of the customers on the digital media, increasing adoption of cloud based technologies and mobile based applications fuels the demand of web content management software. The growing e-commerce industry is another major factor affecting the growth of the market. The emerging trends in the web content management software such as artificial intelligence and personalization also supports the growth of web content management software market.
The study analyses the global web content management software market based on component, deployment type, organization size, end-users, and geography.
The components of the web content management software are solution and services. The services segment offers professional and managed services. The solutions offered by web content management mainly includes digital marketing management, mobile and social content management, and digital asset management
By deployment type the web content management software is bifurcated into the cloud-based and on-premises deployment type. The features like mobility, flexibility and security fuels the growth of cloud based segment in the web content management software market. The increasing adoption of cloud based technology in the web content management software drives the growth of web content management software market.
Based on the organizational size web content management software market is segmented into large organizations and small & medium-sized organizations. The large organizations contribute major share to the growth of web content management software market.
Major end-users of the web content management software market covered in the study are BFSI, healthcare, IT & telecom, media and entertainment, government and others.
The key competitors of the web content management software market are IBM Corp. (US), Adobe Inc. (US), OpenText Corporation (Canada), Oracle Corporation (US), Microsoft Corporation (US), Progress Software Corporation (US), Upland Software Inc. (US), Open Source COrporation, Panopto, Wrike, Drupal Associaltion, Kentico Software, WordPress Foundation, Hyland Software, Inc., and Higher Pixels. among others.
Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and the Rest of the World. North America held the largest market share of the web content management software market. Technological advancements and increasing inclination of industries towards the cloud based technologies in the region drives the growth of the web content management software market in the region.
The study analyses the global web content management software market based on component, deployment type, organization size, end-users, and geography. The web components of the content management software are solution and services. By deployment type the web content management software is bifurcated into the cloud-based and on-premises deployment type. Based on the organizational size web content management software market is segmented into large organizations and small & medium-sized organizations. Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and the Rest of the World.
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