COVID-19 Impact Analysis on Global Custom T-Shirt Printing Market
The exclusive COVID-19 impact analysis report by Axiom MRC provides a 360 degree analysis of micro and macro-economic factors on the global custom t-shirt printing market. In addition, complete analysis of changes on the global custom t-shirt printing market expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market. During COVID-19 pandemic, global custom t-shirt printing market was more or less affected due to supply chain distribution, declining demand for custom t-shirt printing from various application like food & beverages, animal nutrition which has certainly affected the market growth to major extend. However, post COVID-19 the market has witnessed the rising new growth opportunities and is expected to have emerging demand in upcoming years.
Market Overview- Global Custom T-Shirt Printing Market
Market Drivers
The customized clothing market is driving by some key aspects such as Friday dressing trends, E-tailing trends, and the increasing popularity of wearing casual printed t-shirts. Factors such as the growing fashion trend, rise in buying power, progressions in printing techniques, and enlarged use of printed t-shirts as a promotional tool drive the market. Furthermore, a highly fragmented market, high set up cost might act as a restraint in the market.
Market Opportunity
Custom-print shirts are precisely targeted towards the young population segment. One of the main reasons behind the popularity among youth is that customized t-shirts strike chord with the creativity hidden inside each teenager. Teenagers have the flexibility to choose every element of their custom shirt including color, design, garment, logo, etc., which allows their creativity to take over as they design a t-shirt matching their personality, style, and attitude. Thus, every savvy retailer today knows that consumers buy products that are all about their sense of style, humor, and individuality.
Market Restraints
The custom t-shirt printing market is highly fragmented, and in few countries, unorganized. High level of market fragmentation has led to an extremely competitive landscape, wherein vendors compete with each other on the basis of price. The resulting price war has consequently led to revenue and profit crunching, thereby affecting market value growth. Furthermore, small and medium sized domestic vendors are struggling with issues of colour consistency, quality management, and marketing among others. Thus, high level of market fragmentation poses moderate challenge to the market growth in the current scenario.
Market Growth Challenges
The major growth challenge for the market is cost ineffectiveness of the custom T-Shirt Printing. With the changing dynamic, increasing preference for vegan diet, food and beverages and among others has specifically hampered the market growth. Besides, availability of different protein offering in vegan form has further created hurdle for the market growth.
Cumulative Growth Analysis
The report provides in-depth analysis of global custom t-shirt printing market, market size, and compound annual growth rate (CAGR) for the forecast period of 2022-2028, considering 2021 as the base year. With increasing demand for various custom t-shirt printing in various applications has led the increasing demand for market and is expected to witness the growth at a specific CAGR from 2022-2028.
Market Segmental Overview
The global custom t-shirt printing market comprises of different market segment like printing technique, design outlook, and geography.
Custom T-Shirt Printing Market by Printing Technique
The printing technique studied in the global custom t-shirt printing market are screen printing, digital printing, and plot printing. The screen-printing segment held the highest revenue share in the custom t-shirt printing market. Screen printing is the most common printing technique available nowadays, which is used for fabric printing. The screen-printing process has three components comprising a screen on which the image is printed, a squeegee, and ink. A squeegee is a smooth and flat rubber blade which controls or removes excess ink on a screen at the time of printing. In various developed regions such as North America and Europe, the textile industry is growing at a moderate pace. Owing to rising middle class population, rising disposable incomes, coupled with emergence of millennial generation. Moreover, emerging markets such as China and India are witnessing rise in the demand for branded clothes.
Custom T-Shirt Printing Market by Design Look
Graphic Designed Shirt and artwork are the two-design looks of the market. The graphic design shirts segment held a lion’s share in the market. Marketing trends have changed in the 21st century. Content marketing has become more popular in advertising with more companies relying heavily on images and infographic to promote their brands. It means that every developing brand has to make use of graphic designs if they intent to convey meaningful information to their target clients. Research shows that eyes collect 90% of the information which we gather while brains are programmed to identify an alluring image in seconds. So, it would be hard to ignore the importance of graphic designing in attracting target market to a brand and increasing sales.
Custom T-Shirt Printing Market by Geography
The global custom t-shirt printing market is studied for the following region North America, Europe, Asia-Pacific and Rest of the World (RoW). North America is likely to witness rising demand for custom t-shirt printing market. The major factor propelling the market growth are expanding market growth in countries like United States, Canada and Mexico. The regional growth is primarily attributable to the increasing popularity of fashionable attire among the young population. The growth is also driven by the high propagation of the e-commerce industry in the region. Countries such as United States and Canada are witnessing a speedy growth of e-commerce activities.
Competitive Landscape Analysis
The competitive landscape analysis of custom t-shirt printing market is certainly based range of market players operating in the consumer good market with increasing demand for production of custom t-shirt printing. Besides, number of market players offered wide range of products for different application in various geographic locations. The market has major competitive analysis based on new product launches as well as other developments.
The key players studied in market are CustomInk, LLC, RushOrderTees, Threadbird, UberPrints, Spread Group, Vistaprint, Snap fish, Butter prints, Gecko, Jolly Johns, CafePress Inc., Custom Thread, Printful Inc., The Blue Gecko Printing, Designhil, Printaholic, Tee Talkies, Thai T-Shirt Factory, iLogo, Printo among others.
Recent Development:
November 2021: Printful partnered with vexels, the leading design platform for merch and commercial use graphics. This partnership will integrate over 500 pre-selected and quality checked designs into Printful’s Design Maker tool, allowing customers across the globe to easily access and create more high-quality designs.
March 2021: Printful collaborate with Vexels, the leading design platform for commercial and merch use graphics.
January 2019: Printful Inc. announced the opening of its second fulfilment center in Europe in order to better serve European customers and meet the demand for faster shipping
