Axiom MRC has updated all it's market research reports with the Economic Impact Analysis of COVID19 Pandemic on the market. Our team of analyst are following Comprehensive Three Dimensional (3D) Research Methodology along with large number primary interviews with key industry participants to bring insightful market reports to meet the current market requirements.
Halloumi is traditional and unique product of island of Cyprus and characterized as a semi-hard, unripened and salty cheese made from a mixture of cow, goat and sheep milk. The Halloumi cheese is produced by coagulation of milk with rennet without using dairy cultures like the other cheeses worldwide. Cyprus offers halloumi cheese and the reason for this is geographical position of the cross-continent, which made it a major trading in the old days and a stopover in the east-west trading routes. According to Cypriot Standards, the finished product contains maximum 3% of sodium chloride and minimum fat-in-dry matter level of 43%. The halloumi cheese, has maximum moisture content of 46 %. Most products on the market meet these requirements which further fuels the market growth. The versatile properties like high melting point and high pH of halloumi cheese which gets easily fried or grilled in different food varieties dishes. When the halloumi texture is heated, it comparable to the raw product, but the characteristics of stretch and melt are modified quite significantly. The fresh halloumi product has unique aroma with elastic and compact texture with no holes and is easy to slice. It is popular with consumers and a large quantity of Halloumi is sold immediately after production. The market for Halloumi cheese products is thus perceived to be the substitute of vial meat for the vegetarian cohort of the global population. In addition, the increase in the number of food service outlets and the increasing adoption of such outlets by industry further drives the growth of the market.
Increasing demand for halloumi cheese is due to its nutritional benefits provided within the product as it has high level of protein content. Rise in disposable income of consumers and growth in fast food is provifing opportunity for the market growth. Moreover product innovation like increased shelf life and packaging among key player for the product is fueling the market growth. Besides rise in the number of food service outlets and changing consumer preference towards Mediterranean diet is further boosting the growth of market. On the other hand growing culture of dining out and having varieties of cuisines in restaurants is driving the growth. Also, increasing competition among existing players is the key factor for growth of market. However ingredient adulteration act as the major restraint for the global halloumi cheese market.
The exclusive COVID 19 impact analysis report by Axiom MRC provides a 3600 analysis of micro and macro-economic factors on the halloumi cheese market. In addition, complete analysis of changes on the halloumi cheese market expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market. The COVID-19 impact on halloumi cheese was negative due to decreasing trade and disruption of supply chain disruption and production in past few months hampered the significant growth of the market.
The Halloumi cheese market is segmented based on by type, by nature, by distribution channel, by end use and geography.
The Halloumi cheese is available in market according to different types flavored and unflavored. The unflavored segment is expected to account the major share in market owing to highest revenue generating segment. The growing demand by the consumers for unflavored type in fast food is further driving the segment growth in global halloumi cheese market. However, flavored segment is anticipated to witness moderate growth rate in the upcoming years.
Depending on the nature the halloumi cheese is accessible in organic, conventional. The conventional segment accounts significant market share due to low price and easy availability in the market. However organic segment is expected to witness the highest growth rate during forecast period owing to being healthier.
Halloumi cheese market is majorly distributed through supermarkets/hypermarkets, specialty stores and online retail. Retail Market has great demand for halloumi cheese due to high penetration among supermarkets and hypermarkets. The various offering of different varieties has achieved significant growth in the global halloumi cheese market
Halloumi cheese market have major end use in food service, residential. The food service leads in global halloumi cheese due to growing dependence of consumers on fast food and nutrition. Moreover increasing number of fast food restaurants is fueling the market growth. The residential is anticipated to witness moderate growth rate in upcoming years.
Geographically the global Halloumi cheese market is studied for the following region North America, Europe, Asia Pacific and Rest of the World. Europe is the largest market for the growth of halloumi cheese due to maximum revenue generating region with the significant global share in the regions. Moreover, the prevalence of improved retail market and rising demand of semi-hard cheese is fueling the growth in the region. On the other hand Asia Pacific and LAMEA is expected to grow at the highest rate owing to increasing cross cultural interaction due to travel.
The major players in Halloumi cheese market are Petrou Bros Dairy Products Ltd, Zita Dairies ltd., Hadjipieris Ltd., Galaktokomio A.D.S Dafni ltd, Arla foods, Almarai, Nordex Foods A/S, CowBoy Farm ltd, Sussex High Weald Dairy, Lefkonitziatis Dairy Products., Akgol Dairy, Food and Packing Industries Ltd., Grillies, Routhier Weber GmbH, N.TH. Kouroushis LTD., Waimata Cheese Company, Lemnos Foods and FarmLand General Trading Co. among others.
February 2020: Dodoni had launched halloumi in UK M&S stores as Cypriot Halloumi regains trademark. The product is made using traditional Cypriot cheese-making methods with a unique and distinctive flavour deriving from the exclusive use of 100% Cypriot cow, sheep and goat milk.
June 2019: Burger King had expanded its veggie options with a new halloumi burger. Moreover, the new halloumi burger has been rolled out in all Burger King’s UK restaurants.
The report analyses the global Halloumi cheese market based on by type, by nature, by distribution channel, by end use and geography. The Halloumi cheese is available in market according to different types flavored and unflavored. Depending on the nature the halloumi cheese is accessible in organic, conventional. The halloumi market is majorly distributed through supermarkets/hypermarkets, specialty stores and online retail. The market have major end use in food service, residential. Geographically the global Halloumi cheese market is studied for the following region North America, Europe, Asia Pacific and Rest of the World.
The major players in Halloumi cheese market are Petrou Bros Dairy Products Ltd, Zita Dairies ltd., Hadjipieris Ltd., Galaktokomio A.D.S Dafni ltd, Arla foods, Almarai, Nordex Foods A/S, CowBoy Farm ltd, Sussex High Weald Dairy, Lefkonitziatis Dairy Products., Akgol Dairy, Food and Packing Industries Ltd., Grillies, Routhier Weber GmbH, N.TH. Kouroushis LTD., Waimata Cheese Company, Lemnos Foods and FarmLand General Trading Co. among others.
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