Axiom MRC has updated all it's market research reports with the Economic Impact Analysis of COVID19 Pandemic on the market. Our team of analyst are following Comprehensive Three Dimensional (3D) Research Methodology along with large number primary interviews with key industry participants to bring insightful market reports to meet the current market requirements.
A2 beta-casein is the beta-casein from cows that have been produced since before they were first domesticated over 10,000 years ago. Ordinary milk have BCM 7 that is Beta Casomorphin-7. BCM 7 is a peptide release by casein digestion. A2 milk is gaining popularity in many countries of the world as a functional food. A2 beta- casein is acquired from the cows and has no known adverse effects on human health. It is basically found in indigenous cows and buffaloes of Asia. In addition, it is produced by traditional breed’s cattle that are adapted to the marginal area and could be virtuous model for sustainable management system. Different cattle breeds have different rate of A2 beta-casein in the milk. Now a day’s mostly 25-30% of the people are lactose intolerant. Lactose intolerance arises due to sugar in milk and protein intolerance specifically for A1 protein type. Some symptoms include stomach pain, bloating, gastrointestinal problems and respiratory problems. As a result, customer demand is growing significantly as they are more interested in the nutrition, health and quality of the A2 milk product.
The major driver for the growth of the A2 milk market is increasing health consciousness among consumers for the healthier lifestyle and awareness regarding A2 milk. In addition, the increase in spending on A2 products for dairy beverage and infant formula is another key factor for the growth of the market. Besides as it is used majorly in infant formulas, the application for milk powder is increasing and the simplified digestive properties in A2 milk fuel the market growth. For instance in November 2019, Nestle China had expanded the target audience for A2 milk powder products with a new launch catered for the entire family.
The exclusive COVID 19 impact analysis report by Axiom MRC provides a 3600 analysis of micro and macro-economic factors on the A2 milk market. In addition, complete analysis of changes on the A2 Milk expenditure, economic and international policies on supply and demand side. The report also studies the impact of pandemic on global economies, international trade, business investments, GDP and marketing strategies of key players present in the market. A2 milk products play an important role due to the growing concerns regarding healthy lifestyle during the Covid19. In addition the A2 milk prevents certain symptoms of stomach discomfort and increases immunity which is going to boost the market growth.
The A2 milk market is segmented based on by cattle breeds category, nature, form, packaging type, distribution channel, application and geography.
The A2 milk production is done on the basis of different cattle breeds category like guernsey, jersey, holstein, and brown swiss.
Guernsey breeds have several unique characteristics considered as golden milk. These breed milk contains 12% more protein, 30% more cream, 33% more vitamin D, 25% more a and 15% more calcium than the average white milk. Population with lactose intolerance can consume guernsey milk and get benefit of A2 protein. Whereas, Jersey cattle naturally produces the highest quality of the milk production and has high range of A2 beta-casein gene for human consumption. There is more protein, calcium and other non-fat solids in its milk compared to other breed. The Jersey cattle is adaptable to a wide range of climatic and geographical conditions. The Jersey cattle breed holds a significant market share in the global market for A2 milk and is expected to exhibit a high growth rate. Jersey milk is growing rapidly in countries where butter is the main product. Holstein cows produce most of the milk in the world. Holstein cattle is known for its significant yield, this breed is gaining popularity all over the world although this breed has less A2 beta-casein genes. Holstein cattle breed is anticipated to lead in the global A2 milk market. The brown swiss cattle contain about 70% of A2 proteins, which make their milk more digestible for the people who are allergic to A1 protein.
Depending on nature the A2 milk market is bifurcated into organic and conventional nature.
Organic nature A2 milk is chemical-free and healthier as cows are fed grass or organically cultivated fodder. Organic A2 milk does not contain additional antibiotics or hormones which makes organic milk A2 purely nutritious. In conventional cow’s milk, protein are divided into two major groups, casein and whey protein. Although conventional milk has been a part of human diet, in recent years there has been a surge of unique product innovations with health claims. A2 milk has followed in these footsteps by utilizing breeding techniques to alter protein concentrations in milk.
These A2 milk products are available in the different forms like liquid and powder.
A2 milk in liquid form are available in different dairy products like milk, milk-shake and others. The milk and milk beverages in liquid form are highly consumed therefore the segment accounts for maximum share in the global A2 milk market. A2 milk powder are usually spray dried to preserve the natural taste, nutrients and goodness benefits of the products. These are stored in airtight pouches to maintain its freshness.
The A2 milk products are supplied in different types of packaging like glass bottles, plastic bottles & pouches, carton packaging, cans.
Glass bottles are majorly used for packaging as it prevents the contamination and keeps the product in a safe environment as well as gives longer shelf life to the product. Plastic bottle and pouches have major economical and durable packing medium. These plastic containers give a better choice for packaging the product. Cartons provides a longer shelf life to the product and has low cost of transportation. This packaging is also convenient and safer to use for the consumers. The cartons packaging accounted the major share in the global A2 milk market.
A2 milk is majorly distributed through store-based and non-store-based channels.
Stored based channels include supermarkets and hypermarkets, convenience and grocery stores and non-store channel involves online retailing. Supermarket & hypermarket accounted the maximum share in the global A2 milk market as it provides easy accessibility and visibility of the products in the market. Besides online retail channel is anticipated to grow at the highest CAGR in the upcoming years.
The A2 milk market finds its application in infant formulas and dairy products.
In infants, the formula with A2 milk is naturally easy to digest, as it contains A2 protein similar to breast milk. A2 milk is selectively sourced for the infants experiencing any milk related discomfort. Also A2 milk has major applications in other milk-based products including organic A2 cheese, ghee and others. Besides some applications included in the A2 milk market are bakery & confectionary.
Geographically A2 milk market have been studied for the following region North America, Europe, South America, Middle East & Africa (MEA), Asia Pacific (APAC)
North America leads the market and is also estimated to witness a significant CAGR over the forecast period, owing to growing demand and acceptance for the A2 milk beverage and dairy products. Another factor driving the growth of the market in the region is growing lactose intolerance population and high consumer spending on the A2 milk products. Moreover the market players are majorly focusing on expanding their reach through different retail chains in the region. On the other hand, Asia Pacific is projected to register substantial CAGR in upcoming years. The region is attributed to tremendous growth and consumption of A2 milk beverage. Besides, the availability of the cow breed producing A2 milk is abundant in the region.
The major key player in A2 milk market are Gcmmf (Amul), Erden Creamery Private Limited, Freedom Foods Group Limited, Lion Dairy & Drinks, Provilac Dairy Farms Pvt. Ltd., Ripley Farms Llc, Taw River Dairy, The A2 Milk Company Limited, Urban Farms Milk, Vinamilk. , Gujarat Cooperative Milk Marketing Federation Ltd (Amul), Nestle S.A., Jersey Dairy, Mlk A2 Cow Milk, Dairy Farmers, Fonterra Co-Operative Group Ltd (Fcgha.Nz)
November 2020: Nature’s One, announced the launch of their organic A2 milk Baby's Only Premium Dairy Toddler Formula and Baby's Only Premium Dairy DHA/ARA Toddler Formula.
June 2020: Heritage Foods has launched a new product, A2 milk. The product comes with a 90-day shelf life which will be available at leading retail stores and on e-commerce platforms.
January 2019: Nestle furthered its foray into the A2 milk sector by launching the world's first A2 milk powder for mothers in China.
The report analyses the global A2 Milk Market based on by category, by nature, by form, by packaging type, by distribution channel, by application and geography. The A2 milk production is done on the basis of different cattle breeds category like guernsey, jersey, holstein, and brown swiss. Depending on nature the A2 milk market is bifurcated into organic and conventional nature. These A2 milk products are available in different forms like liquid and powder. The A2 milk products are supplied in different types of packaging like glass bottles, plastic bottles & pouches, carton packaging, cans. A2 milk is majorly distributed through store-based and non-store-based channels. The A2 milk market finds its application in infant formulas and dairy products. Geographically A2 milk market have been studied for the following region North America, Europe, South America, Middle East & Africa (MEA), Asia Pacific (APAC)
The major key player in A2 milk market are Gcmmf (Amul), Erden Creamery Private Limited, Freedom Foods Group Limited, Lion Dairy & Drinks, Provilac Dairy Farms Pvt. Ltd., Ripley Farms Llc, Taw River Dairy, The A2 Milk Company Limited, Urban Farms Milk, Vinamilk. , Gujarat Cooperative Milk Marketing Federation Ltd (Amul), Nestle S.A., Jersey Dairy, Mlk A2 Cow Milk, Dairy Farmers, Fonterra Co-Operative Group Ltd (Fcgha.Nz)
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