Consumers/End Users Study

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Customer Insights

With the global business environment becoming customer centric in recent times, the brand equity is emerging as a key competitive advantage. Axiom MRC offers key insights on customer needs, which help a company, connect with its client and create strong brand recall value for industry verticals including BFSI, Healthcare, Chemicals & Materials, Food & Beverage, Agriculture, Power & Energy etc.

Fundamental issues we address in customer insights include:

  • Customer segmentation analysis
  • Customer insight of competition
  • Product positioning analysis
  • Identification of target clients
  • Customer need analysis and buying behavior

End Users Study


Axiom MRC, also helps you to carry out exclusive consumer or end user studies to identify the consumer trends such as :


  • Awareness, Usage and Attitudes
  • Product Penetrations
  • Product Gap Analysis
  • Product Life Cycle
  • Product Market Share
  • Post Launch & Prelaunch Study

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